Pet Mince Direct

We partnered with Pet Mince Direct to create a bold commercial photography campaign for the launch of their new range of freeze-dried dog treats.

Captured over a full-day production in our Sunshine Coast studio, the campaign was designed to reflect the vibrant personality of the brand and its colourful new packaging. The creative brief centred on producing bright, playful imagery that celebrated the range while ensuring each product remained the hero.

From colourful set builds and carefully selected props to dynamic styling and eye-catching compositions, every detail was crafted to create a fun, energetic campaign that felt fresh, modern, and instantly recognisable. The result was a versatile collection of lifestyle, studio, and eCommerce imagery that balanced personality with commercial impact.

The final imagery was rolled out across Pet Mince Direct's website, social media, paid advertising, eCommerce, and marketing materials, delivering a cohesive visual library that supported the launch of the new freeze-dried treats and reinforced the brand's playful identity across every platform.