Droggo

Full-scale campaign production from concept to final asset.

Project Overview

We partnered with Droggo to produce an outdoor lifestyle campaign that captured the spirit of adventure shared between dogs and their humans.

Photographed across multiple days on locations across South-East Queensland, the campaign featured a diverse range of dog and owner models exploring the outdoors together. The brief centred on showcasing Droggo's premium dog gear in authentic moments of connection, movement, and adventure - highlighting products designed to perform wherever the trail leads.

Every scene was thoughtfully planned to reflect the brand's rugged yet refined identity. From selecting locations with varied natural landscapes to styling each model and dog, every detail was considered to create imagery that felt genuine, aspirational, and true to the everyday adventures Droggo inspires.

The final imagery was delivered as a comprehensive content library for use across Droggo's website, eCommerce, social media, paid advertising, email marketing, and print, providing the brand with a cohesive collection of lifestyle assets that reinforced its adventurous identity across every platform.