Attachd
Full-scale campaign production from concept to final asset.
Project Overview
We partnered with Attachd to create a premium lifestyle campaign celebrating the launch of their new Beige Hands-Free Walking Belt, while also capturing fresh content for their signature Black collection.
The campaign was photographed over a full day at a beautiful luxury location house on the Gold Coast. Featuring multiple dog and human models, we created a versatile library of lifestyle imagery that showcased the everyday freedom, connection, and adventure the Attachd brand represents.
Every detail was intentionally styled to reflect the brand's elevated, modern aesthetic. Wardrobe, accessories, and the dogs' walking gear were carefully selected to complement the new beige colourway, creating a cohesive visual story that felt effortless, premium, and aspirational. Alongside the hero launch imagery, we also captured content highlighting the original black hands-free belt, ensuring consistency across the full product range.
The final imagery was rolled out across Attachd website, social media, paid advertising, email marketing, and digital campaigns, providing a cohesive visual library that supported the launch of the new colourway while reinforcing the brand's premium lifestyle identity across every platform.
Behind the Photos
Behind the scenes content to paid advertising